thru Adaptive Marketing Practices
We have all heard sayings like this before, “Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.” —Edward de Bono. Problem identification is the first and most important part of solving a problem. In research, before starting a project, it is important to do much of the same thing. Read More …
Triangulation is not only the world’s strongest geometric shape but I would argue the strongest sales and marketing concept that we can employ. In land surveying, two points do little besides determining a distance. That third point is what provides the relative position. In sales, the idea of seeking out the decision-maker and closing the Read More …
I was thinking of simplifying the thought of direct feedback into 4 or 5 words/steps. Developed by Wilson in 2003, and expanded by Ritchhart, I found this line of thought interesting but there was something I felt missing. Granted this is for education and mostly derived from a student-teacher relationship. Ron Ritchhart’s Creating Cultures of Read More …
In recent years innovation has led the way. There have been great strides made in how to bring products to market and in innovation itself. However, even with these great strides, there has not been a significant improvement in success rates, at least from what I have seen published. In my experience working with startups and even Read More …
When we start with our customers and their stories things begin to change. We create better relationships and a higher level of learning opportunities. Thus, we can communicate more effectively across with our customers and their markets, develop more business development opportunities and connect with influencers. You must be willing to dig deep to understand customers. It becomes Read More …