thru Adaptive Marketing Practices
Craig is the founder of The Weber Consulting Group, an alliance of experts committed to helping organizations and teams build their capacity for engaging tough, wicked, adaptive challenges. He’s consulted to an expansive roster of world-class clients, helping them improve their performance by treating dialogue as a discipline. His unique work is outlined in his Read More …
I will admit that I use a PowerPoint more often than not. It is not because I am trying to dazzle anyone, it is mostly for the sake of being my notes for the process. Seldom do I use a tremendous amount of wording on them, but I need a few key prompts to get Read More …
A Lean Sales Method There has been a resurgence or maybe recognition of the use of the OODA Loop as a basis for much of the current ideas surrounding Iterations, Rapid Development Cycles and Decision Making. What makes the OODA Loop such a popular subject? When we first think of the OODA Loop, we think Read More …
Lean Services, Lean Marketing and, as a result, Lean Service Design have been a large part of my efforts. When you get involved in a marketing effort, many people and organizations that are making the request have a failed service problem. It is seldom about getting more leads it is more often than not, managing Read More …
I have found talking to little or too much are both ineffective ways to proceed in a sales conversation. When we discuss a Lean Sales Person, many people think of this problem solving person that is out finding the root cause and how their product/service could benefit the customer. I have expressed my views on Read More …
At the recent ASQ Charlotte Section Annual Conference 2013, Quality Conference of the Carolinas, I was originally scheduled to facilitate a breakout session on “How to become Famous on LinkedIn”. At the last moment, we swapped around a few of the facilitators and Satish Kartha stepped up and facilitated the session. In preparation, I created Read More …