thru Adaptive Marketing Practices
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the Read More …
Ron Mascitelli, president of Technology Perspectives was my guest on the Business901 podcast, Lean Design interview with Ron Mascitelli. Ron is the author of five books, his most-recent publication, Mastering Lean Product Development: A Practical, Event-Driven Process for Maximizing Speed, Profits, and Quality. This is a transcription of the podcast. Ron is a Project Management Read More …
“We want people to go see for themselves and come up with something new and innovative and learn from someone else, see how that could be applied to their own industry.” – Bob Petruska Bob Petruska of Sustain Lean Consulting was my guest this week on the podcast. We discussed his new book, Gemba Walks Read More …
Square and Twitter Co-Founder Jack Dorsey explains some important steps to becoming a better storyteller. According to Dorsey, the first step is to get ideas out of your head, whether you do it by writing or coding. Once the ideas can be reviewed outside your head, you can then decide whether to share them, or Read More …
Do you need a fresh perspective on how to apply Gemba Walks? For starters, are you visiting the areas where your service interacts directly with the customer? Are you looking to identify new service delighters and make a lasting positive impression on customers? Bob Petruska of Sustain Lean Consulting has written a new book, Gemba Read More …
I think the terms Product Development, Product Marketing and Product Managers have become obsolete. This is not new thinking on my part, see past blog posts: Do You Know the Right Job For Your Products? or Will Product Managers embrace Open Innovation? or not even, so I can promote Lean Service Design. If you have Read More …