thru Adaptive Marketing Practices
Processes are good, right? They capture what we do well, and allow average people to do better. The argument may be that they prevent exceptional people from being exceptional but we are looking to be an exceptional organization. There are few disciplines that has seen more failed efforts to create a process than the sales Read More …
Every time you go to sell something, you try to influence someone. Often times, you are trying to influence someone to think like you do. And even more often, you are trying to get an organization to think like you or think like your organization thinks. Such an Easy Job Every organization has its own Read More …
What you think you know that you don’t know! Try this list before constructing your next presentation How you present information matters Tangible Personalized Social Interaction Frame Loss not Gain Unique messages for each audience You need to change attitudes to change behavior Set Behavioral expectations Connect to Values People know what motivates them to Read More …
If your mindset moves along the Service Dominant Logic thinking path that value is co-created through use, we can view value from three points; Functional, Social, Emotional. Functional (Know): This is the practical side where we help solve problems, resolve issues, get projects done and accomplish tasks. Emotional (Feel): We make people feel better and Read More …
The Knowledge Vee by Gowin offers a unique perspective for Lean People trying to apply Lean to Sales and Marketing. Most of us relate PDCA to the typical manufacturing analogies such as cycle time and waste reduction. The Knowledge Vee, I have found to be useful in transferring the knowledge-creation activities or thoughts to PDCA. Read More …
One of the most difficult things to teach people is intuition. Even when you say, “How to become more intuitive?” it seems to have this mystical sound to it. In Gary Klein’s book, The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work, he discusses the ability to recognize Read More …