thru Adaptive Marketing Practices
I am a big fan of Laurence Gonzales book Everyday Survival: Why Smart People Do Stupid Things, who was introduced to me by Bill Dettmer of Theory of Constraints fame and past podcast participant, Systematizing your approach to management, Podcast with Bill Dettmer. I have also created several blog post from Laurence’s book, If Nothing Read More …
Leigh Ashton is the author of iSell and head of The Sales Consultancy. She specializes in helping people incorporate psychology alongside technical selling skills – leading to positive changes to their attitude, their approach and their sales results. Leigh works with business owners, directors, managers and sales teams to identify and eliminate their psychological barriers, Read More …
In an Outcome-Based mapping approach, we do not try to reach out immediately to the beneficiaries or all the people/organizations that may have an interest in our product or service. We reach out to people/organizations that we can influence. This is quite different from the Lean StartupTM approach where we are trying to find product/market Read More …
Malcolm Gladwell in his book,Blink: The Power of Thinking Without Thinking quoted this passage and attributed to Management Guru Kevin Kelly. In this first part of the video series by Abhilash Nambiar, Lt. General Paul Van Riper talks about how his 40+ years in the marines shaped his views of how some of the most Read More …
When most people think about Lean, they view Lean only from a problem solving perspective, that 5 Why stuff. In that context, a Lean sales person would assume the role of an expert solving a problem for someone. When I apply Lean to Sales and Marketing, I view Lean as a knowledge building exercise. It Read More …
Recently, The San Francisco Business Times presented Mark with a “Bay Area’s Most Admired CEO Award.” Fast Company has recognized him in its “Who’s Next” column, and TechShop received the EXPY Award, given to the “experience stager of the year.” TechShop, a do-it-yourself workshop and fabrication studio with six locations open and hundreds more planned Read More …