Managing Customer Value
If your organization and specifically, your sales and marketing teams are not in the practice of Engaging Emergence, what chance does your brand have in the race for innovation and new markets? So, what is Emergence? From Peggy Holman’s book Engaging Emergence, Turning Upheaval into Opportunity, 2010, Holman says, I define emergence as simply as possible: Read More …
Appreciative Inquiry (AI) and Action Research (AR) has become more prevalent in my marketing approach and toolbox. For my Lean connections, it is comparable to the way I think and use PDCA. I have a higher-order of thinking as I go left to right in the diagram, but the thought process remains basically the same. A Read More …
Are you working on your Root Cause of Success? The old fishbone diagram on how I create a key account outline that I then group into clusters and eventually into adjacent prospects. Always working from the known to the unknown or as I call it the Funnel of Opportunity vs a Funnel of Depletion. According Read More …