Managing Customer Value
When we use our typical sales and marketing approach, we form an idea of the way things should be, forming maps or journeys that we want our customer to adhere to. As they get further along, we have so much invested that our manipulations get stronger. When they push back, we push back. When we Read More …
The Friday Video Series with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise Institute recently competed a two month long series on Kaizen. I have included the entire audio of the conversation as a podcast. Even if you have watched the videos I think you will find it worthwhile. Podcast Powered By Podbean Read More …
This is the audio section of the program I use to provide the basis for Customer Value in my Lean Marketing programs. The series serves as a template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune Read More …