Managing Customer Value
I feel like we spend a great deal of time re-naming or re-packing different processes and methodologies. Half of our arguments between these methods do little to improve either process. It is a shame because most have a lot to learn from the other. I can hardly think it will change; we have been doing Read More …
People struggle with Lean in sales and marketing because they don’t believe that many of the fundamental concepts of Lean, such as Standard Work can apply to the S & M discipline. If you review the slide shows under the Lean Engagement Team section on Slide Share, I think you will find how much they Read More …
For the marketing people, a lean presentation is a good time to sit back and relax because its application has absolutely no applicability to them. Their probably right, marketing people are creative, right brained thinkers with a tendency to think they are the only ones to look at the big picture. Sure they understand metrics Read More …