Managing Customer Value
In the ever-evolving business landscape, organizations constantly seek ways to gain a competitive edge and achieve sustainable growth. The concept of Blue Ocean Strategy, introduced by W. Chan Kim and Renée Mauborgne in their groundbreaking book “Blue Ocean Strategy,” has captivated the imagination of business leaders worldwide. The promise of creating uncontested market spaces, where Read More …
In an era where the competition in manufacturing is fiercer than ever, adopting a blue ocean marketing strategy offers fresh air for manufacturers stuck in the red ocean’s relentless battle for market share. This strategic approach, centered around value innovation, paves the way for manufacturers, including steel fabricators and others in transformative manufacturing marketing, to Read More …
I often use Kim and Mauborgne’s (Blue Ocean Strategy) Pioneer-Migrator Map as a beginning step in identifying customers and organizing clusters for engagement and exploration. It is certainly not meant to be a direct comparison but it offers a unique view of the material. I like to look at growth opportunities through real people, and clustering from the known Read More …
The traditional means of marketing still reside within most organizations. They still hire people based on the look and feel of inbound marketing and the “deliverables.” There is always an opportunity. However, there is not a step by step method. Innovators, Start-Ups, and even Scaling Businesses look for that formula and try to think of Read More …
Do you have a path to evaluate your differentiation? Do you have a logical way to get there? Try out these steps to see if you have your bases covered. [slideshare id=89663789&doc=differentiation-180305144004] I was inspired by these books Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Read More …
What is your path to differentiation? Do you have a logical way to get there? [arve url=”https://youtu.be/jmENWlec6Nc” /] Inspired by the work of Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Amazon link: http://amzn.to/2kDRJ59 Jobs to be Done by Anthony Ulwick – Amazon Link: http://amzn.to/2AYb1NR