Managing Customer Value
The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the Business Week bestseller list and published in more than twenty languages, New Rules is now a modern business classic. David Meerrman Scott, author of 10 books with the most Read More …
This should not surprise people, but I have read the Duct Tape Marketing Book a couple of times. I even remembered that this guy from Indy and a person from Fort Wayne was mentioned in the book. To make a long story short, I went to visit a potential client, and he asked if this Read More …
But why do we buy a business book? To improve on something typically or re-confirm what we are already doing. Very similar on why we intend a seminar. I read a book, "Witness to the Century" by George Seldes, a very long time ago, that I would not even recommend for most. However, it changed Read More …