Managing Customer Value
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Most marketing funnels concentrate on building linear step by step plans. They think of gathering a large group of prospects and narrowing them down through some Read More …
One of the buzzwords these days is community. Most brands struggle with creating community, and the first reason is that most brands want the community to be about them. I like to take a different approach, why build one at all? Or, why not join an active community where you can be an influencer or Read More …
Moving from Goods Dominant Logic to Service Dominant Logic? In the book, The Reciprocity Advantage: A New Way to Partner for Innovation and Growth, the authors give examples and describe the success of TED, IBM, Microsoft, Global Food Safety Initiative, Google, Apple, Airbnb and Tech Shop on creating new partnerships in order to achieve extraordinary growth. Read More …
In a podcast, I had Jeffrey M. Koff, the Director of Lean Six Sigma Learning on from Xerox we broke off on some of the discussion on Lean and Six Sigma and focused briefly on team building. You can read or listen to the entire podcast here Design for Six Sigma or the podcast with Read More …
I asked that question to Chad Smith and Carol Ptak in a past podcast and you might be surprised by the answer. Carol Ptak: It’s not really a flatter supply chain, because when I think of a flatter supply chain, I think about what’s happened in the Lean community, where they believe that the way Read More …
We collaborate externally and internally in our organization. It is something that we do to get things done. However, in this strange world we live in we often may collaborate one day and compete the next. Internally, we may fight another department for a needed resource. If you think we don’t, just sit in at Read More …