Managing Customer Value
There have been countless books written on the power of storytelling and why that is needed. We have learned that From the beginning of time that this was how we transferred information and wisdom Stories help us capture and remember concepts. All humans are wired to communicate best through stories However, does any organization practice storytelling. Read More …
Sometimes its what they did teach you in school that counts. One of those times is understanding the position from which something or someone is observed. We call this a point of view. A story and even a business story can be told in one of three different ways and uniquely named as first person, second person, and Read More …
A Storytelling special collection of Business901 podcasts. The topics range from Transmedia Storytelling to How to structure and tell business stories. The collection totals just over three hours and the guests are listed in the order of appearance. The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy is one of the best Read More …
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the bestselling Lead with a Story already in its 8th printing and available in 6 languages around the world. His new book is Sell with a Story: How to Capture Attention, Build Trust, and Read More …
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the bestselling Lead with a Story already in its 8th printing and available in 6 languages around the world. His new book is Sell with a Story: How to Capture Attention, Build Trust, and Read More …