Managing Customer Value
I had the pleasure of interviewing Jeff Liker celebrated author and authority on Toyota and the Toyota Production System. I was interviewing Jeff about his upcoming book, The Toyota Way to Continuous Improvement (Book release date is April 22nd, Podcast will be later this month) and we wandered off on the question of coaching and Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …
I found this older video on how Toyota applies Lean Techniques to Sales and Marketing. I was actually pleased to see that it follows closely my own line of thought. Lean Techniques are not thought of in the traditional sense of production but more so in the sense of how they can achieve better transparency Read More …
This video is an overview of why you should consider using A3 Problem Solving for Marketing and a plug for my new book, Marketing with A3. I should have emphasized it more in the video but using A3 for your marketing tactics is an excellent way to help in your decision making process but also Read More …
In my younger days I used to sell process equipment. It involved a fairly technical process that included combustion, material handling, air movement, computers, etc. My engineering background proved quite valuable and it was quite a strength as I made sales calls. Most of the time, sales went through manufacturer reps and dealers. I was Read More …
When using A3s in marketing or for that matter anywhere within the organization has flourished in the last few years and has become one of them most popular Lean Tools. It is being used as reports, proposals but primarily as a problem solving tool. What I think makes the A3 so powerful is that it Read More …