thru Adaptive Marketing Practices
Mike Osterling of Osterling Consulting was my guest on the Business901 Podcast. We had the opportunity to discuss White Collar Kaizen and the differences between executing Kaizen events in production versus office environments. Mike specializes in Lean Operations implementation and training. As Lean Manufacturing Manager for Square D Company, he led their transition from traditional Read More …
Jim Lewis was the guest on the Business901 Podcast and this e-book is a transcription of our recent podcast. Even if you listened to the podcast, I believe you will enjoy the written version. Our discussion centered on how to begin with Lean and the development of a Value Stream Mapping process. Jim is an Read More …
Recently, I went through the process of using DMAIC as a way of defining your marketing funnel. We looked at Define, Measure, Analyze, Improve and Control and utilized these basic principles to walk a customer through the marketing funnel. In other posts, I discussed the ability to create a shorter cycle time by decreasing the Read More …
The first 4-steps of the DMAIC process answered the questions: What is important, how are we doing, what is wrong and what needs to be done? We also considered the marketing funnel stages of Awareness, consider, prefer and evaluate. The fifth stage of the process in DMAIC is Control and in the Marketing funnel it Read More …
The first 3-steps of the DMAIC process answered the questions: What is important, how are we doing and what is wrong? We also considered the marketing funnel stages of Awareness, Consider and prefer. The fourth stage of the process in DMAIC is Improve and in the Marketing funnel it is Evaluate or Trust. Now, we Read More …
The first 2-steps of the DMAIC process answered the questions: What is important and how are we doing? We also considered the marketing funnel stages of Awareness and Consider. The third stage of the process in DMAIC is Analyze and in the Marketing funnel it is Prefer or Trust. Analyzing is about finding ROOT CAUSE Read More …