thru Adaptive Marketing Practices
Processes lend themselves to measurement. If you treat your marketing as a process, then you should be able to measure your marketing. The define stage answers the question: What is important? The measure stage will answer that question by asking: How are we doing? I stated in a previous post that the purpose of the Read More …
Six Sigma or Lean practitioners would view what I say about DMAIC as hardly revolutionary. Marketers may view it as just a way for a Black Belt to find a way to maneuver themselves into some of their market share. I happen to be more of a marketing guy, than a Lean or Six Sigma Read More …
If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way to go from initial contact Read More …
The key issue for most organizations are increasing revenue or decreasing cost. At the present time, most companies are in the decreasing cost mode. Training events are getting canceled or postponed in the effort to decrease cost. Training budgets are often the first to get cut when business takes a downturn. Time is also scarce. Read More …
Wikpedia: Lean is basically about doing the right things, to the right place, at the right time, in the right quantity while minimizing waste and being flexible and open to change. Lean actually got its name from the best selling book, The Machine That Changed the World: The Story of Lean Production– Toyota’s Secret Weapon Read More …
Michael Ballé is the co-author of, The Gold Mine, a bestselling business novel of a Lean Turnaround, and recently, The Lean Manager, a novel of a Lean Transformation both published by the Lean Enterprise Institute. For the past 15 years, he has studied lean transformations, helping companies develop a lean culture. This e-book is a Read More …