thru Adaptive Marketing Practices
I have been intrigued by the Xerox Design for Lean Six Sigma methodology. In my search for more information about the subject, I ran across this book that I would like to share with you, Lessons Learned from an Unconventional Design for Lean Six Sigma Deployment. It is an easy read without out laboring in Read More …
Lean Six Sigma is a major Xerox initiative for driving new levels of business performance, product offerings, and results based on the customer-centered, industry-recognized methodologies. Jeffrey M. Koff, the Director of Lean Six Sigma Learning and Corporate Lean Six Sigma Operations for Xerox Corporation was a guest on the Business901 podcast. Our podcast centered on Read More …
In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately it should be called Sales and Marketing Process Time(SMPT) = Prospects in Process(PIP) / Customers(C). Read More …
Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will Read More …
At the recent AME Conference, Performance Instruction and Training offered sessions that allowed you to experience their unique style of learning. The concepts PIP teaches motor-sports pit crews to conduct sub 13-second pit-stops relate to your business and drive home the concepts of lean, Six Sigma, and continuous improvement. You were able to join the Read More …
Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing Read More …