Managing Customer Value
How has Lean Startup principles change your thinking about the basic Agile principles or are they one and the same? -jd Jeff Gothelf: Usually we’re treading into a conversation where I haven’t seen enough public discourse on it yet. The conversation is why are people hiring Agile today, versus why people hired Agile 10 years Read More …
Laura Busche ‘s book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. I found her perception of marketing very aligned with mine and at the very start of the podcast asked her to differentiate her way of Read More …
My webinar Marketing your Black Belt requires a little homework first and thought I would just post it to my blog. Has your tools changed in your marketing? A take-off on the old McGraw-Hill Advertisement. Thanks to David Meerman Scott for the lead to the video. Related Posts: Marketing your Black Belt How I would Start Marketing Read More …
When I received this from Scott, I glanced at the headlines and discarded it. Heck, I than thought about it for a second and went back and read it. Why? I remember being told a long time ago, if I choose to be in the top 10% of whatever I did, I would never have Read More …