Managing Customer Value
The Friday Video Series with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise Institute recently competed a month long series on PDCA. As I reviewed the video, I found that over 30% of the material had been edited out. I have included the entire audio of the conversation as a podcast. Even if Read More …
I was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October. John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established Read More …
Last month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers Read More …
If you are considering changing your marketing at all this year, this a perfect formula… Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo . Technorati Tags: Lean Market ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Industry Week ,QAD
Duct Tape Marketing Blog had a great piece on creating a position called the Chief Conversation Officer. It actually fits the position I would tell you to create if you were working with a Duct Tape Marketing Coach . In the broad sense the duties of this position should include: Content – this one is Read More …