Managing Customer Value
What does it mean to be human in today’s wired world? As we get more and more connected, our virtual worlds aren’t just parallel to real life, they’re extensions of real life. Ramona shares her own journey into game worlds in search of wisdom, love and meaning, and talks about overcoming fear and “leveling up” Read More …
My recent foray into Appreciative Inquiry was spawned by Ankit Patel, principal partner with The Lean Way Consulting firm. While doing some work with the Cleveland Clinic, he discovered Appreciative Inquiry and saw an opportunity to blend it with his work in Continuous Improvement. I found the work fascinating and this is the subject of Read More …
Prototyping is a way to introduce our products or services in a very disarming way. It is a way of saying, “I respect your opinion.” Creating that empathetic connection with others can have a profound impact on your company. We all prefer to buy products from people that we perceive to be experts in their Read More …
Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guess work from putting your marketing plans together? Over the last 20 years, Guy Powell of demand ROMI has done just that in senior level sales & marketing across the Read More …
Scott Howard, The Radio Advertising Guru in Fort Wayne, had the following Blog about LinkedIn. I encourage you to join up and not only link to my profile but Scott’s too. On his website he has a downloadable book on how to use LinkedIn. I downloaded it, try it! ScLoHo’s Collective Wisdom dedicated to Marketing, Read More …