Connecting Social Media and Traditional Marketing thru Measurement

Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guess work from putting your marketing plans together? Over the last 20 years, Guy Powell of demand ROMI has done just that in senior level sales & marketing across the globe both on the client and consulting sides.

Guy is a marketing measurement expert and has been measuring the effectiveness of social media right from the start.  Guy states, “We can’t measure the effect of social media as a stand-alone media. Social media has a unique impact on consumer behavior but we need to realize that it also affects the impact of traditional media and traditional media impacts the effect of social media.” Our podcast discusses the interaction between the two and his Media Engagement Framework (P.S. Very tempted to make an A3 out of this!!!) pictured below.


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Download Podcast: Click and choose options: Connecting Social Media or go to the Business901 iTunes Store

Guy’s Books include:
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Marketing Calculator: Measuring and Managing Return on Marketing Investment
Return on Marketing Investment

Guy’s website:

Related Information:
Why Social Media is so Lean
Lead Generation through the Lean Marketing Lens
Why does sales and marketing operate to a different quality standard?
The Future of Marketing is Lean

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