Managing Customer Value
My recent foray into Appreciative Inquiry was spawned by Ankit Patel, principal partner with The Lean Way Consulting firm. While doing some work with the Cleveland Clinic, he discovered Appreciative Inquiry and saw an opportunity to blend it with his work in Continuous Improvement. I found the work fascinating and this is the subject of Read More …
I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy. He will show you how to devise a sales and marketing strategy built around creating the most value for your customers; Read More …
Special Offer It is even more special for a limited time, if you stay on the Business901 website for more than 30 Seconds! Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with Read More …
People struggle with Lean in sales and marketing because they don’t believe that many of the fundamental concepts of Lean, such as Standard Work can apply to the S & M discipline. If you review the slide shows under the Lean Engagement Team section on Slide Share, I think you will find how much they Read More …
If you want execution, keep it simple!. From a business stand point, there are many more success stories, that are founded on simple, focused ideas, than complex ones. Lean Sales and Marketing is a very simple concept, it is a learn be doing approach. If you can master this, you will be successful in sales Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …