Managing Customer Value
It is essential for manufacturers to continually evaluate and evolve their marketing strategies to stay ahead of the curve. As we look towards the upcoming year of 2024, it becomes increasingly important for brands to enhance their visibility and drive sales like never before. Industry experts agree that mastering the art of manufacturer marketing is Read More …
Welcome to a glimpse of the future – Industry 10.0. With the rapid pace of technological advancements and digital transformation, industries worldwide are on the brink of a major revolution. This article explores three exciting scenarios illustrating how businesses can embrace emerging technologies and harness their transformative power. Industry 10.0 represents the next generation of manufacturing Read More …
Manufacturing companies often focus on research and development, production, and distribution. While these are crucial aspects of the business, marketing is equally important in ensuring the success of a product. However, many manufacturing companies need more in-house marketing expertise to promote their products effectively. This is where a fractional marketing officer can step in. A Read More …
Product managers face the constant challenge of driving growth and staying ahead of the curve. A crucial aspect of achieving success lies in effective marketing strategies. However, only some manufacturing companies have the resources or expertise to maintain a dedicated marketing team. This is where a fractional marketing officer (FMO) can be a game-changer. A Read More …
In traditional marketing, a linear approach often dominates the landscape. This involves creating large-scale campaigns, often designed around media constraints, resulting in time-limited initiatives. However, this is shifting towards a more iterative approach. The Spiral Method focuses on smaller, ongoing, and repeatable programs. It is driven by a persona-first mindset, prioritizing the target audience’s needs over Read More …
How Product Managers in Manufacturing Can Leverage a Fractional Marketing Officer for Maximum Success Product Managers face the constant challenge of driving growth and staying ahead of the curve. A crucial aspect of achieving success lies in effective marketing strategies. However, only some manufacturing companies have the resources or expertise to maintain a dedicated marketing Read More …