thru Adaptive Marketing Practices
Steve Portigal. author of Interviewing Users: How to Uncover Compelling Insights, is the founder of Portigal Consulting. Steve was my guest on the Business901 podcast, Uncovering Compelling Insights. This is a transcription of the podcast. Steve was gracious enough to secure a discount code for the book, IUBUSINESS901 for 20% off, if purchased through Rosenfeld Read More …
Recently I wrote a blog post, Value Stream Mapping should be left on the Shop Floor that some people took as a reflection on Value Stream Mapping versus my real intentions focused on the efforts of many consultants trying to force fit Lean into sales and marketing. I have certainly been guilty of that at Read More …
Everyone is talking about conversations but are we really having them? Are 90% of conversations incorporated in 140 characters or thinking of the latest sound bite to get our message across? In Russ Unger’s new book Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter) he discusses the ability to communicate and the practice Read More …
So much has been written about Buyer Personas, Empathy Maps, etc., I have resisted sharing how I create mine. I am not sure that I can add anything new, but a slightly different perspective may be worth something. I have found most Personas as an exercise that is seldom done in the sales and marketing Read More …
This outline is not an in-depth user analysis by any stretch of the imagination. It is more for the product-orientated company that needs a simple wake-up call about defining their customer base. I still struggle with narrowing the focus of customers when face with the decision of where to direct their marketing efforts. This outline Read More …
UX Designer and author, Russ Unger is next week’s podcast guest. We focused primarily on his new book, Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter). However, I could not resist discussing a favorite book of mine that he wrote several years ago and a 2nd edition was recently published, A Project Guide Read More …