Managing Customer Value
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time. This program was based on Read More …
The ASQ Charlotte Section Annual Conference 2013, Quality Conference of the Carolinas will focus on Leadership Development with three different tracks. As an anchor sponsor, Jeremy Bowen of Snyder’s-Lance will kick off the conference with a talk on Intentional Leadership. Afterwards, attendees will have the opportunity to choose between three different tracks; Problem Solving Leadership, Read More …
This may be a better description of what is needed in a startup than Eric Ries’s The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. I even may take it a step further and state that every sales and marketing person should listen to this message. Ernesto accurately describes what Read More …
“Until these guys actually did it hands-on, it just didn’t register with them.” – Scott Sedam Scott Sedam is President of TrueNorth Development and Todd Hallett, AIA, President of TK Design & Associates, Inc. are my guest this week on the Business901 podcast. These guys are at the forefront of Lean in the Homebuilding sector. Read More …
Prototypes are becoming a design deliverable with the advent of many sophisticated software applications spurred by Rapid Prototyping, 3D Modeling etc. However, the initial paper sketch is arguably the best tool, at least in the beginning. Prototyping helps us to design better user experiences. However, many of us still forget to include the user! We Read More …
They looked at how being on the ground with your consumer is the tiebreaker when it comes to "making it happen" in the current marketing climate. It’s likely you’re being pushed now to deliver more results in an exceedingly challenging marketplace. If you’re not engaging your audience directly with face-to-face marketing, you may be missing Read More …