Managing Customer Value
This content from: Duct Tape Marketing : Collaboration as a Total Business Strategy The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group. Let me explain this idea of collaboration as a business strategy. In the past, it was generally Read More …
We talk a lot about Target Market, Ideal Client and your core message. But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at? Without question, is there one thing that you do better than anyone else? For example is there one Read More …
Excerpt From the Interview of Jack Stack by Bo Burlingham, Inc. Magazine "What should CEOs be thinking about if they want to emerge from the crisis stronger than when it began? If your sales are down and you’re losing money, you’re crazy not to be investing in repositioning. …… ……In a down period, while you Read More …
Are you a small retail store? Maybe a local manufacturer that knows you could go further? You just don’t have enough horses, do you? This is an interesting twist to this dilemma, creating a marketing power group. I know, you have heard all of this before with network groups and it just always seems that Read More …
Characteristics of Second-Stage from the Edward Lowe Foundation: Second-stage companies are those that have grown past the startup stage but have not grown to maturity. They have enough employees to exceed the comfortable control span of one owner/CEO and benefit from adding professional managers, but they do not yet have a full-scale professional management team. Read More …
The answer, your product stinks! Why, it has to work in the times that were in(period). So you need to reevaluate and maybe repackage or even re-purpose it. Here’s a great little test to see how viable your product, actually is… Is your product under advertised? Can there be a broader target market? Do you Read More …