Managing Customer Value
Even within the realm of sales management, it’s important to recognize the interacting dimensions that must be managed to link selling effectiveness with strategy. – Excerpt from the book, Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling Excerpt from tomorrow’s Business901 podcast with the author Frank Cespedes: Joe: Well, I guess I’ll start where Read More …
This is a collection of 24 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Conversations A collection of Business901 Podcast Transcriptions that centered on Dialogues and Conversations. Several people included are Mark Burgess, Craig Weber, Irene Etzkorn and 21 others. Stacks are a new way to organize your own publications, as Read More …
In last week’s podcast (Podcast and transcription: Shared Understanding with Dialogue Mapping) , I asked KC Burgess Yakemovic of Cognexus Group that question: Joe: One of the things that challenges me when I’m looking at it is that I’m not sure let’s say how often I would use it or what’s the limitations to Dialogue Read More …
This past week, I have investigated Dialogue Mapping and been starting to use it. The context that I first used it in was capturing meeting notes which I could argue the pros and cons of this, but find for virtual meetings particularly interesting and better than most other attempts. The one problem I have found Read More …
Dialogue MappingTM with KC Burgess Yakemovic of Cognexus Group. KC has over 25 years of experience capturing and using decision making rationale within both the corporate and small business environments. She worked with Jeff Conklin a (author of Dialogue Mapping: Building Shared Understanding of Wicked Problems) during his early research on the technology needed to Read More …
Dialogue MappingTM as applied to one of the greatest speeches ever made. Dialogue Mapping is a technique for facilitating contentious issues by showing meeting participants the logic of the conversation they are having. This version has some pauses in the audio so the viewer can follow the mapping process.Many thanks to Britton Rea and the Read More …