Managing Customer Value
In a recent podcast, Dr. W. Edwards Deming: Still making a difference in 2013, I interviewed Dr. Joyce Orsini, a professor of Fordham University and president of the W. Edwards Deming Institute and Kevin Cahill, the Executive Director of the Institute. Dr. Orsini has also recently authored the book, The Essential Deming: Leadership Principles from Read More …
I had the pleasure interviewing Dr. Joyce Orsini, a professor of Fordham University and president of the W. Edwards Deming Institute and Kevin Cahill, the Executive Director of the Institute. Dr. Orsini has also recently authored the book, The Essential Deming: Leadership Principles from the Father of Quality and Kevin is the grandson of Dr. Read More …
The thought process that I try to embed in Lean Service Design can be summed up in one word: Empathy! It is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Seldom when you search (like never) the index of books on Design for Six Sigma, Lean Read More …
The transformation of Lean into Sales and Marketing has a few subtleties and one of them is the way you go about solving problems. The typical Lean Thinker goes about solving a problem very systematically using a variety of processes such as A3s, PDCA, 8D or DMAIC, etc. They are all based on the scientific Read More …
Identifying your customer segments is imperative in your future marketing efforts. If you have not identified those segments well, you will be discounting, providing unpaid services and minimizing profits to be competitive in the market place. Customer (Market) Identification is not easy. However, it may be the most important task that marketing has within your Read More …