Managing Customer Value
Research from Google and CEB titled The Digital Evolution in B2B Marketing provides new insight into buyer behavior, and it challenges the conventional wisdom. According to the study, customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. – Forbes We have heard this many Read More …
Agile Software, Product Development and in the Lean Startup you hear discussion of the Minimum Viable Product or MVP which is a strategy used for fast and quantitative market testing of a product or product feature. More information can be found in a blog post, Developing a Minimum Viable Product. A MVP is not a Read More …
Scoot Anthony is one of my favorite authors and has authored several books to include Seeing What’s Next: Using Theories of Innovation to Predict Industry Change and The Silver Lining: An Innovation Playbook for Uncertain Times. His advice about innovation in this video supports the message that I have been discussing recently not only in Read More …