Managing Customer Value
We can’t solve problems by using the same kind of thinking we used when we created them. – Albert Einstein Many companies I work with simply do not understand their customers and to some extent, their core capabilities in the environment or eco-space their companies reside. When you understand your core customers, core capabilities it Read More …
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Marketing Action Research is a step to developing an unbiased analysis of your marketing environment and focuses not just on practical information collection, but on analyzing Read More …
What level of information do you use in your organization to make decisions? Are there a few simple steps that you have found useful to filter, improve your information? Levels of evidence (sometimes called hierarchy of evidence) are assigned to studies based on the methodological quality of their design, validity, and applicability to patient care. Read More …
The steps of the scientific method can be summarized like this, Observation, Explanation and Testing. This method is the basis for just about every problem-solving method. We might call it the Granddaddy of research experimentation. I think it is worth a review more often than we actually do. The basic logic behind the method, I believe will help you Read More …
How do you forget something, so it is easier to learn something new? What are your views about forgetting? Unlearning? As a sales and marketing person, I am always trying to create an edge on how to introduce something new. I bet others think and struggle along that line or the sayings like “you can’t teach Read More …
Most of our decision making and problem-solving uses this 4-step process: Problem – Clarification or defining the problem we are trying to solve Problem – Looking for causation, 5 Whys Solution: Brainstorming different ideas, evaluating and selecting Solution: Implementing, testing and reviewing results A similar type of effort is made in about every decision making effort Read More …