Managing Customer Value
There have been few books that impacted my work in using Lean in the marketing process than this book, The Theory U by C. Otto Scharmer. Scharmer has just released a new version that is well worth the read, Amazon: http://amzn.to/2ptDuTE I was using CAP-Do (superimposed over the “U” in the image to show how it Read More …
I highly encourage you to listen or read this conversation between Michael Balle and myself. It is at the heart of Kaizen, PDCA and Lean. Mike Balle on the Culture of PDCA: Podcast: Gemba Coach talks PDCA, Transcription: Is PDCA the culture of Lean? Reflection on these points may be the most important part of Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …