Managing Customer Value
Part of The Lean Minute Collection on YouTube If the customer interaction (iCustomer) is an important part of marketing you should be able to measure it. Related blog posts: What is your iCustomer Level The 7 step Lean Process of Marketing to Toyota Lean Engagement Team (More Info): The ability to share and create knowledge Read More …
If the customer interaction (iCustomer) is an important part of marketing you should be able to measure it. But first, let’s review a few of other popular “scores” out there. Net Promoter is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Read More …
One of the main reasons that I have attached marketing to the Lean methodology is the simple approach that is used and termed “Learn by Doing.” The Toyota Production System is known for Kaizen/PDCA that is explicitly built upon learning-by-doing effects. Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. Read More …