Managing Customer Value
We are all familiar with the thought of Outside the Box thinking and brainstorming. Methods that surprisingly are not all that productive. However, the alternative is something called TRIZ which to a sales and marketing guy, like me, seems way over complicated. A nice diagram and a simplified explanation of the process are contained in Read More …
Seldom will you hear me utilize the phrase from the Inside-Out. In fact, after discussing Visioning in most workshops I pass out some (play) guns and ask to be shot if they hear those words at any time the rest of the day. However, there is a time and place to view sales and marketing Read More …
Yesterday I discussed how to use marketing inside your organization and creating a burning desire to complete the project. Today is a checklist for your marketing department to use when implementing a Marketing campaign for the project. Preparation: In defining the scope of the project, set a clear destination mission, vision, objectives, milestones, strategies and Read More …
Few projects are on time and under budget. These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but maybe as important is making Read More …
Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and Read More …