Managing Customer Value
As the pace and complexity of business has grown traditional organization structures have been flattened through near constant reorganizations. The need for specialization within certain functions seems to prevent further reconciliation. Empowerment within business units and departments to make decisions within their scope of activities has increased, however, we often bump into "sub-optimizing the whole" Read More …
Educating our customers we often believe is the path for sales success. We rely on that old Henry Ford saying, “’If I had asked people what they wanted, they would have said faster horses”, that puts us in the teacher position, a feeling of superiority and control. It leads us down that path of manipulation Read More …
In a past Business901 podcast, Software Quality Assurance Podcast with Murali Chemuturi, we discussed Software Quality Assurance and what Murali considers best practice. I found his position quite different from the Agile and Kanban Software people I typically interview. Recently, I came across another subject, Measuring Customer Satisfaction, that Murali takes an unique position. This Read More …
Steve is the epitome of today’s successful consultant. He acts as a in-house consultant for a major healthcare facility in the Cedar Rapids, Iowa area, instructs at many of the Iowa Community Colleges, conducts Green Belt and Black Belt training for industry and hosts the Blog Talk Radio Show, Quality Conversations. This is a transcription Read More …
Finding your internal marketing constraint is still important. Most people consider that their constraint in marketing is the number of prospects and in today’s economy it is very true. I believe that places an even great emphasis on managing your Work in Process or prospects. It does little good to increase prospects if you are Read More …