Is Kansei the Human Side of TRIZ

Kansei/Affective Engineering is essentially the human side of product development.  We are attempting to take customer’s feelings and convert them into our design. It is very much aligned with User Experience Design but more often used in product development firms and engineering departments versus Design firms and Web applications.  More background is provided about the Read More …

Kansei Engineering the Unknown Discipline

Why don’t we hear about the emotional engineering discipline of Kansei? Why is that? As Design Thinking and Service Design have moved to the forefront in many organizations, we seem to have forgotten about this method. It is so unfamiliar, that I feel a need to define it first: Kansei is a Japanese term with Read More …