Managing Customer Value
This particular video, Overcoming an Obstacle is one of a 7-part video series with Brandon Brown on the Toyota Kata where we touched upon some of the finer points versus staying at the 20,000 foot level. Toyota Kata is documented in Mike Rother’s book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results. The Read More …
For a business to scale, you need new customers. Where do you find them? In the past, we looked at marketing to the masses and in hope that we will find a likely candidate and narrow them down through discovering how much pain they are in relative to our product offering. Some may call this Read More …
This particular video, Picking the Obstacle to Overcome was one of my favorite passages during this series. The 7-part video series with Brandon Brown on the Toyota Kata touched upon some of the finer points of the Toyota Kata versus staying at the 20,ooo foot level. Toyota Kata is documented in Mike Rother’s book Toyota Read More …
This 7-part video series with Brandon Brown on the Toyota Kata was a lot of fun for me. It allow me to discuss some of the finer points of the Toyota Kata versus staying at the 20,ooo foot level. This particular video, Establishing the Target Condition is an example of the depth that we explored Read More …
This video is part of a 7-part series with Brandon Brown discussing the Toyota Kata. The series will consist of these videos: What is Toyota Kata Using Kata for Alignment Establishing Target Conditions Picking the Obstacle to Overcome Overcoming the Unmovable Obstacle The Coaching Kata Putting the Kata to Action Brandon Brown delivers tangible and Read More …
This is just a quick outline on part of a webinar I did for Lean Frontiers today. They will be uploading the webinar on their website. I made a quick introduction to what we may call Sales Kata that was derived from this previous post, Using the Coaching Kata in Sales. This is based on Read More …