Managing Customer Value
A simple add on feature to Marketing Plan Pro that is available to you: Improve your marketing plan with five years of financial statements, key business ratios, and more data for your industry and locality It’s a question we hear all the time. Where can I find the market research data that I need to Read More …
Best practice, I always wondered who determined that? NIBAC’s President Craig Crook was Joe Dager’s guest on his show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Six sigma marketing ,Manufacturer Read More …
In my previous post on Lean Six Sigma marketing , I had stated Implement, the new process under a control plan, was the 5th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Service Experience coincided with the definition of Implement. How Read More …
Review the video to see what TQM expert Craig Crook has to say about Lean Six Sigma. Technorati Tags: Lean Six Sigma ,Six Sigma ,Manufacturers ,Quality ,Marketing ,Manufacturer Marketing ,Lean
Laying the ground rules for my upcoming posts, I will use the what I believe is the traditional approach to Lean Six Sigma, the DMEDI process. Skipping over DMAIC and DMADV and I am sure other initials are out there that may be applicable but I like the DMEDI. So what is it: Define the Read More …
A classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics: 1. 80% of all sales are made only after 5 or more contacts 2. 48% of all salespeople give up after the first contact 3. 25% give up after the 2nd contact 4. 17% give up after the Read More …