Managing Customer Value
Putting the ideas of a futurist such as Amy Webb into practice can be a good start. The ideas Webb discusses in her book has helped me refine a few of my methods. It has helped me develop a better practice routine and believe it gave me a better feel for evaluating the future and as Read More …
How do you incorporate Lean into your strategic thinking? In Sales and Marketing, I use a process very similar to The Balanced Scorecard for a visual indicator to make sure that I am doing a little “Lean” in each category. The percentage of each depends on the individual company. Join the conversation on LinkedIn What questions Read More …
Is your marketing system creating the forward thinking that you need? It is just not using predictive analytics. It is also developing the mind-shift that forecasting, recognizing trends should be a large part of your efforts. The cliche I have used for years is that the role of marketing is just not getting the message Read More …
Upcoming Presentation This breakout session is part of the Lean Leadership Week, which includes the Lean People Development Summit and Lean Accounting/Management Summit hosted by Lean Frontiers in Savannah, GA on October 24th & 25th, 2017. For more information visit: http://www.leanfrontiers.com/leadershipweek/. Title: The Cascading Effects of Lean in Your Marketing Session Abstract: Marketing is becoming less Read More …
Lean People Development Summit is just a little over a week away. As a result, we have completed our Ad copy and wanted to upload it for anyone’s review. There was a fair amount of other copy and video made but I thought this collection stood on its own as more of that display ad style. Read More …
Dimitar Karaivanov, CEO and Co-founder of Kanbanize, thinks that you can better use out of your Kanban Software. Through the success of his company, he has proven that Kanban can be used for product development and not just change management activities. He is passionate about achieving extreme performance at scale and applying Lean / Kanban outside IT. Read More …