Managing Customer Value
I believe that Lean Six Sigma Consulting has the greatest opportunity ever and in my terms, opportunity = NEED. What we need is the greatest transformation of efficiencies from know-how to implementation, and I think Lean Six Sigma is ideally suited to fulfill that need. Marketing your Black Belt is based specifically on addressing these Read More …
Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …
If not, how can you be more effective? How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only Read More …
We talk a lot about Target Market, Ideal Client and your core message. But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at? Without question, is there one thing that you do better than anyone else? For example is there one Read More …
In 1960, E. Jerome McCarthy introduced the as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many Read More …
Excerpt From the Interview of Jack Stack by Bo Burlingham, Inc. Magazine "What should CEOs be thinking about if they want to emerge from the crisis stronger than when it began? If your sales are down and you’re losing money, you’re crazy not to be investing in repositioning. …… ……In a down period, while you Read More …