Managing Customer Value
Many people disregard my customer research approach. People believe they know their customer base well enough and they might. However, in my experience that is seldom the case. I have taken over subscription services that were not emailing their customers. I have worked with clients that have email databases in excess of 100,000 that were Read More …
Instant download of the Marketing with Lean series eBook and many other offers. This is a limited time offer as once community site becomes active the price will be adjusted. Click through to see the price – one-time payment for the entire year. 12-Month Content Subscription Includes: Marketing with Lean eBook Series (Immediate PDF Download Read More …
The power of Kata differs than most Lean thinking. Most efforts with Lean in Sales and Marketing focuses on the use of the “Why” question; solving problems and offering solutions. Kata focuses on the “What” creating situational awareness. At the basic level (Why) and what I might call the commodity trap, we still need to solve Read More …
At the Lean Marketing Lab, we are busily preparing for an October Launch. The videos, presentations, and other links are being tested and organized. We would enjoy getting user feedback and what we might call the Beta month of September is upon us. You can subscribe now for the next year for under $50. The 12-month content Read More …
A collection of Business901 Podcasts that center on a Kaizen Event and the steps leading up to it. I have included a few meeting and communication transcriptions that I thought would prove beneficial. As of this writing, there are 13 transcriptions included. Kaizen Event Stack Stacks are a new way to organize your own publications, as Read More …
Mark R. Hamel has played a transformative role in lean implementations across a broad range of industries including aerospace and defense, automotive, building products, business services, chemical, durable goods, electronics, insurance, healthcare and transportation services. Mark has successfully coached lean leaders and associates at both the strategic and tactical level. A National Shingo Prize examiner, Read More …