Managing Customer Value
I found this older video on how Toyota applies Lean Techniques to Sales and Marketing. I was actually pleased to see that it follows closely my own line of thought. Lean Techniques are not thought of in the traditional sense of production but more so in the sense of how they can achieve better transparency Read More …
In my younger days I used to sell process equipment. It involved a fairly technical process that included combustion, material handling, air movement, computers, etc. My engineering background proved quite valuable and it was quite a strength as I made sales calls. Most of the time, sales went through manufacturer reps and dealers. I was Read More …
Pascal Pinck appeared on the Business901 podcast, A Strategic Collaborator’s use of Personal Kanban and he thought this image of his Personal Kanban board might add to the conversation. Pascal Pinck works as a Strategic Collaborator with individuals and teams who face high levels of uncertainty in their market context About: Personal Kanban is neither Read More …
I started practicing and finding Personal Kanban an answer to many years of frustration in looking for a time management system that allowed me to manage it rather it managing me. How I started with Kanban: Each year, I take one subject matter that I am going to concentrate on. I started doing it many Read More …
The Sales and Marketing Funnel is a theory that needs to be laid to rest. A linear approach to predict, plan, and proceed is a precarious way to advance. This approach prematurely foresees a solution for the customer without ever understanding their problem. And if you consider addressing the application of social media, it does Read More …
Steve Denning has written an excellent book portraying Lean and Agile techniques to the practice of management. Many of his thoughts parallel mine though I am only viewing these techniques from a sales and marketing perspective. His seven principles depicted below is the essence of the thoughts in the book. The book is well written, Read More …