Managing Customer Value
When everyone thinks of Lean they think of Muda or the waste. I am a firm believer that you never directly attack Muda in sales and marketing simply because most people do not know what works and what doesn’t. Lean is not all about Muda. James Womack himself suggested that Lean practioners should think about Read More …
Jason Kilgore is much more than just your typical Lean Six Sigma consultant. I ran across Jason on the web answering a LinkedIn question about internal and external consultants. He spoke highly of each, gave practical common sense answers on when to use them and sold nothing! He caught my attention and I went surfing. Read More …
Great 5 minute video – Lots of fun! Found it via @MindEdgeOnline on Twitter. Meetings can be a huge productivity & time suck. So what if you took out all of the stupid, wasteful stuff and left only the useful parts? Nicole Steinbok explains how to do just that in 9 easy steps. The Poster Read More …
I was looking for a primer on A3 to include in my blog and found this IW Best Plants Conference: Developing People with A3 Thinking: In this session at the 2009 IW Best Plants Conference, Jamie Flinchbaugh, Founder and Partner, Lean Learning Center provides a basic primer on A3, outlining its use as a method Read More …
Why Lean Marketing? Because it is the Future of Marketing The Value Stream Map is a lean tool to analyze the value stream. Value Stream Mapping techniques involves mapping each step of a process looking for waste and on improving the total time from the beginning to the end of the entire stream. One of Read More …
Most companies when considering the value they offer to the marketplace only consider the value that their customers or buyers receive. Your company‘s value proposition is actually a two part function. One, is how buyers evaluate your product/service and two, how non-buyers evaluate your product/service offering. If you lack the understanding of how non-buyers rate Read More …