thru Adaptive Marketing Practices
The control you have of your brand is based on how well you listen. Marketing’s job needs to be more than just getting the message out. It is equally important to get the message in. Action Learning is what I might call my standard work. It should be baked into your marketing processes. Action Learning Read More …
People seldom start with a simple system. They start with a complex system and try to work back from it tweaking and modifying. There are better ways. I usually respond with Gall’s Law: “A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from Read More …
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection. In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their Read More …
In the Sales and Marketing arena, we are exploring new propositions and environments as the main thrusts of our activity. I have found PDCA to be limiting and somewhat challenging to take people on the path of exploration. I was introduced to EDCA (E=Explore) it seems like a decade ago by Graham Hill but it never really Read More …
Many people/organizations struggle in creating a sales workflow. It is usually to confining or on the opposite end nonexistent. In my thinking, Standard Work is what creates the WOW in the sales process. However, Standards are the most fundamental and misunderstood concept. Your standards are the way you go about what you do and how Read More …
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.