Managing Customer Value
Disciplined Entrepreneurship: 24 Steps to a Successful Startup author Bill Aulet said this in an upcoming Business901 Podcast: Bill: There is an enormous need for this. We’re already into, you know Joe, this is two weeks out and we’re going into our second printing. I have been blown away by the demand for this. I Read More …
The story of Austin’s Butterfly with Ron Berger is one of the best lessons I have seen for continuous improvement. It applies the principles of iterations, collaboration, and feedback. Austin was able to improve the last effort dramatically and, as a result, did not even have to Pivot. The insights by the participants and their Read More …
We are all familiar with the thought of Outside the Box thinking and brainstorming. Methods that surprisingly are not all that productive. However, the alternative is something called TRIZ which to a sales and marketing guy, like me, seems way over complicated. A nice diagram and a simplified explanation of the process are contained in Read More …
The Trego is a wearable case for the iPad allowing for true portability of your iPad whether you are on the loading dock, stacking boxes or at a trade show. It extends the functionality of the iPad no matter if you are sitting, standing or taking payment. You can even flip the screen for a Read More …
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time. This program was based on Read More …
This may be a better description of what is needed in a startup than Eric Ries’s The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. I even may take it a step further and state that every sales and marketing person should listen to this message. Ernesto accurately describes what Read More …