thru Adaptive Marketing Practices
I found this older video on how Toyota applies Lean Techniques to Sales and Marketing. I was actually pleased to see that it follows closely my own line of thought. Lean Techniques are not thought of in the traditional sense of production but more so in the sense of how they can achieve better transparency Read More …
In my younger days I used to sell process equipment. It involved a fairly technical process that included combustion, material handling, air movement, computers, etc. My engineering background proved quite valuable and it was quite a strength as I made sales calls. Most of the time, sales went through manufacturer reps and dealers. I was Read More …
Yuval Yeret is a practicing Agile and Kanban consultant/coach for AgileSparks in Herzelyia, Israel. He coaches individuals and organization in their path to Agility and Engineering excellence, focusing on Scrum, Lean, and Agile Engineering practices. Yuval Yeret will be speaking at the upcoming Lean Software & Systems Conference 2011 (LSSC11). Yuval provides R&D organizations management Read More …
Pascal Pinck appeared on the Business901 podcast, A Strategic Collaborator’s use of Personal Kanban and he thought this image of his Personal Kanban board might add to the conversation. Pascal Pinck works as a Strategic Collaborator with individuals and teams who face high levels of uncertainty in their market context About: Personal Kanban is neither Read More …
Pascal Pinck works as a Strategic Collaborator with individuals and teams who face high levels of uncertainty in their market context. More specifically, he educates and coaches leaders and team members who are working to: increase performance through agile and lean thinking improve distributed decision-making and delegation heighten trust and transparency build a culture of Read More …
Identifying your customer segments is imperative in your future marketing efforts. If you have not identified those segments well, you will be discounting, providing unpaid services and minimizing profits to be competitive in the market place. Customer (Market) Identification is not easy. However, it may be the most important task that marketing has within your Read More …