thru Adaptive Marketing Practices
“The fundamental idea of iteration (PDCA) is learning. To eschew PDCA is not only arrogant; it is inefficient & often ineffective,” says Shoji Shiba author of Four Practical Revolutions in Management : Systems for Creating Unique Organizational Capability. The Lean practice of PDCA is ideal for learning and creating knowledge activities. Following this process it Read More …
PDCA Introduction: The Deming Cycle or The Plan-Do-Check-Act (PDCA) model is a proven framework for implementing continuous quality improvement. These four steps provide the framework for continuous improvement. The PDCA cycle basically starts with a plan and ends with an action in accordance with the information learned during the process. In later years Deming actually Read More …
Planning is important. Maybe even more is the ability to EXECUTE ACCORDING TO PLAN. This does not mean that plans are not adaptable, good ones are. This means though that when we are “in the moment,” we must believe in what we are doing and execute within our existing capabilities. Or in other words, Standard Read More …
When I use the SALES SDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that are needed. A few basic team development structures need to be identified at the very beginning of the project. I discuss Leans around the three processes of SDCA, Read More …
Have you ever reviewed your sales people call notes? Don’t look at what they put into the CRM look at those raw notes they captured during the conversation, the raw footage. The importance of capturing information is so valuable, and one of the most underdeveloped traits that a salesperson or even many support staffs have. Read More …
In a recent podcast I ask @ekaterina (Ekaterina Walter) about going viral. It may not be the answer you would expect from the author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand and Think Like Zuck.. Related Podcast and Transcription: Visual Storytelling with Ekaterina Excerpt Read More …