Six Sigma Marketing Lessons from Eric Reidenbach

Dr. Eric Reidenbach was a guest on the Business901 Podcast and this transcription is no longer available. Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value.  The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.  At the heart Read More …

Don’t miss this conference – Lean Startup Lessons Learned

Kiss Metrics founder is participating in the Start-up Lessons Learned Conference Friday, April 23, 2010 from 8:30 AM – 6:00 PM (PST) San Francisco, CA. The goal for this event is to give practitioners and students of the lean startup methodology the opportunity to hear insights from leaders in embracing and deploying the core principles Read More …

Kanban Lessons Learned from a Software Developer – Ebook

Recently I had Chris Hefley, President and Co-Founder Bandit Software on a special edition of the Business901 Podcast. This is a transcription of the Podcast. The Bandit Software team will be sponsoring a booth at the upcoming Lean Software and Systems Conference in Atlanta, April 21-23. (http://atlanta2010.leanssc.org/) Kanban Lessons from a Software Developer Bandit Software Read More …

Staying engaged with your Core Values

Last year, I was introduced and read a book by Steve Blank called, The Four Steps to the Epiphany. It has served me well and there are five questions from it that I constantly use and have found it to be a great help in determining my own core values – from MY CUSTOMER PERSPECTIVE Read More …

Lean Kanban from a Software Developer

Recently I had Chris Hefley, President and Co-Founder Bandit Software on a special edition of the Business901 Podcast. Bandit Software is the maker of an electronic Kanban tools for Lean Software and Systems development teams called Lean Kit Kanban. This conversation starts with a discussion of where Kanban stands today in the software community and Read More …

Interpreting Use of Data in Marketing

In Part 2 of the 2-part Business901 Podcast with Dr. Eric Reidenbach of the Six Sigma Marketing Institute,  we discussed the use of data and analytics. We are swamped with incoming data. I believe that the best way to interpret, define and use this sea of information is through the use of Six Sigma tools. Read More …