Managing Customer Value
Using Lean Thinking in the fields of sales and marketing and to some extent, the more softer-feely approach of Toyota Kata seems very mechanical. I was reviewing a video from Solution Tree and enjoyed the terminology of the cycle of learning they used especially the word dissonance. It describes the area of tension that exists Read More …
Why do we continue to get undesirable outcomes? Have you ever looked at your sales and marketing from a system perspective? To most this simple diagram looks complex. However, it is high-level and can be broken down into numerous subsets. You may notice the typical Google Acquisition block at its core which is very dynamic Read More …
Putting the ideas of a futurist such as Amy Webb into practice can be a good start. The ideas Webb discusses in her book has helped me refine a few of my methods. It has helped me develop a better practice routine and believe it gave me a better feel for evaluating the future and as Read More …
What if we stop trying to solve problems for customers? What if the customer left with the thought of What If? Problem-solving has been commoditized. It is an idea that has been widely spread with a great deal of research. A few examples: Dan Pink aspires to this thinking in his book, To Sell is Human that problem-solving Read More …
Drawing on the unique combination of training as a behavioral scientist and 20 years as a professional poker player, Annie Duke offers frank assessments of the challenges presented by decision strategy and practical ways of confronting those challenges. Annie’s new book, Thinking in Bets http://amzn.to/2E1FBGT, published on February 6th. This is one of a handful of books that Read More …
Annie Duke brings her background in cognitive science and poker together to understand how we make decisions. In the workplace, success depends on how we make those choices through decision strategy. Everyone, from the newest employees to the principals, is part of the continuous cycle of deciding and learning. These same strategies determine the quality of Read More …