Role of Managing Data in Marketing

Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …

Managing your Value stream

I was having quite a discussion on Value Streams with Dr. Reidenbach founder of  Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …

In a Supply Chain where is important

Carol Ptak is first and foremost a thought leader. You will find in the podcast that Carol has an extensive background in Supply Chain and Management. It was one of my most informative podcasts full of fresh ideas, examples and usable material. Even though it centered around Supply Chain most of the principles can easily Read More …

B901 Programs for the Month of August

How Good are you at Marketing Yourself? Marketing your Black Belt: Every 2 weeks  on Friday. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 Read More …

Stanford Entrepreneurship Center: Evangelizing for the Lean Startup

Eric Ries of the Startup Lessons Learned Blog gives a great performance on this audio podcast. It looked like a VIDEO BUT HE NEVERS MOVE,   Related Posts: If the facts don’t fit the theory, change the facts! Key Marketing Concepts from the Korean War Using Agile Marketing in real life Boyd’s Law of Iteration: Read More …

Logistics Matter, even in Marketing

WHERE is an important word today. As we have broken down barriers, the world has seemingly became smaller but are demands have increased. Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time Read More …