In a Supply Chain where is important

Carol Ptak is first and foremost a thought leader. You will find in the podcast that Carol has an extensive background in Supply Chain and Management. It was one of my most informative podcasts full of fresh ideas, examples and usable material. Even though it centered around Supply Chain most of the principles can easily be applied in other areas such as operations and even marketing.     Carol Ptak

In her other life, she is a Visiting Professor and Executive in residence at Pacific Lutheran University, a farmer and dog trainer. This is after years of experience in management at PeopleSoft and IBM Corp as well as many years of consulting expertise. At PeopleSoft, she developed the concept of Demand Driven Manufacturing, as an overall product and marketing strategy to align product development, market awareness, and demand generation. Her innovative approach is credited with significantly improving the companies position in the manufacturing industry software market and earned her national recognition in publications such as CFO Magazine and the New York Times.

Our discussion centered around Actively Synchronized Replenishment(ASR) a new way of thinking for supplying chain management. It provides an alternative demand driven approach for planning and controlling mature overflow and contrasted to the poor business results embedded in most traditional material requirements planning systems.

She co-authored a chapter with Chad Smith in the Theory of Constraints Handbook and has authored and co-authored books such as Necessary but Not Sufficient: A Theory of Constraints Business Novel, The Quantum Leap: Next Generation and several others. She has been asked by McGraw-Hill and presently updating Orlicky’s Material Requirements Planning.

Listen/Download Podcast MP3

You can also purchase just this chapter: Integrated Supply Chain (Chapter 12 of Theory of Constraints Handbook).

ASR Website:

P.S. You can learn a lot about Carol by the quote that is included at the bottom of her emails:  “Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal”  Friedrich Nietzsche

Related Posts:
Logistics Matter, even in Marketing
Implementing the TOC Supply Chain Solution
Transforming your Supply Chain to a Lean Fulfillment Stream eBook
Lean Six Sigma applied to Supply Chain
Application of Lean Six Sigma to the Supply Chain

3 thoughts on “In a Supply Chain where is important”

  1. I am a MBA pursuing student and gathering the information about the Supply chain management. I liked your post very much and wanted to get some very useful information about this particular topic. I wanted to gathered some more data about it so i have searched on so many sites and found relevant data. Thanks for sharing.

Comments are closed.