This 20-page e-book is a transcription from an earlier podcast with Jeff Slater of Sonoco. Jeff will be presenting at the WCBF Conference in Orlando this year. An excerpt from the Transcript:
Jeff: “It’s a great concept to talk about because what we’re really trying to say is: How do we achieve that perfect experience for the customer? They order it; they enjoy the ordering process; we manufacture it in a timely manner for them; and we deliver it at the time that they requested it be delivered. So in a sense, you’re trying to achieve this perfect experience – this perfect order.